Yamamoto & Inouchi

Happy Boy’s Day.

In celebration of Boy’s Day or Children’s Day – Kodomo no Hi families in  Japan raise the carp-shaped koinobori flags, one for each boy (or child).

The carp has become the symbol of tango no sekku or Boys’ Day because the Japanese consider it the most spirited of fish—so full of energy and power that it can fight its way up swift-running streams and cascades. Because of its strength and determination to overcome all obstacles, it stands for courage and the ability to attain high goals. Since these are traits desired in boys, families traditionally flew koinobori from their homes to honor their sons.

In celebration of Boy’s Day we would like to share  images of Oakley’s Ernesto Fonseca Signature Series Antix.  This signature edition series sunglass captures the image and spirit of the Japanese koi (carp) and Ernesto ” The Fonz” Fonseca.